Impact of Age on the Willingness to Disclose Personal Data in E-Shopping
(R2020-84569)

AUTHORS

Ignas Zimaitis, Faculty of Economics and Business Administration, Vilnius University; Sigitas Urbonavicius, Faculty of Economics and Business Administration, Vilnius University; Mindaugas Degutis, Faculty of Economics and Business Administration, Vilnius University; Vaida Kaduskeviciute, Faculty of Economics and Business Administration, Vilnius University

KEYWORDS

age; privacy; SET

ABSTRACT

E-shopping is an increasingly important way of purchasing among all age groups. However, buying online requires disclosing certain personal data which might be sensitive, especially – to older people. This is linked with their lower confidence in online technologies resulting in some degree of cyber fear. Indirectly, it makes older people rely on legal regulations that are passed to protect privacy online. Both, cyber fear and confidence with regulations are dependent on age, but have opposite impacts on the willingness to disclose personal data online. This makes it difficult to assess how age impacts the willingness to disclose personal data.

REFERENCES

This project has received funding from the Research Council of Lithuania (LMTLT), Agreement No P-MIP-19-12.